---
title: DM Blog | Lexi Simpson
description: Lexi Simpson creates and curates content that brings the DM Merchandising brand to life—showcasing products, building connection, and sparking engagement across platforms. With a background in communications and digital marketing, she’s passionate about blending creativity and strategy to tell stories that resonate with retailers and consumers alike.
---

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# DM Blog

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## [Customer Experience Matters: Small Touches That Keep Shoppers Coming Back](https://blog.247dm.com/customer-experience-matters)

October 15, 2025

In today’s day and age, it’s almost too easy for shoppers to click “add to cart” and skip the trip t...

[Read more](https://blog.247dm.com/customer-experience-matters)

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